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Marketing ~ What Represents YOU?

I was asked this question not too long ago and I had to think about it...This came after I read The Purple Cow, by Seth Godin, in which he preaches about being different, being unique, being YOU. So, who am I as a photographer? What makes ME different? What makes my style ME? What in my style represents ME?

And then, I looked at my photos. They have a certain similarity, a certain feel to them. The best advice I was ever given was "Stay consistent in your style". If your style is all over the place, people have a hard time following your work. My style is just like reality, only better. MY style is capturing what you see, but adding a little "oomph" to it. I call my style "fresh"... It is clean. I don't overprocess and I don't like to mess too much with the photos, to the point where it is completely different than the "straight out of the camera" shot. I'm not a fan of tacky photos. Another best advice was "Get your photos to look great straight out of camera" and your post-process will be a breeze. Tried and true!

MY style is full of life. I love bright, I love color. Give me balloons, flowers, and lollipops and I'm happy. I also love fashion, sassiness and attitude. I love connection, emotions and precious moments. MY style combines beautiful portraiture with stopping time for a moment.

I am represented by my personality. From the moment clients meet me, I am their friend and, FYI, I am the hugging type :). I end my emails with xoxo and I ask how Grandma is doing. That is part of MY style. I like to think that this way, my client is at ease with me and we have fun in the process.

MY photography is meant to connect with my subjects and if I achieve that, I am happy. I want my clients to look at their photos on their walls and relive the moments and emotions they felt in front of my camera... MY style is to create them timeless images that live well beyond a CD shelf life.

So, what represents YOU? What makes you YOU? Drop me a comment, would love to hear from you.

xoxo

2 comments:

Megan DiPiero said...

You end with XOXO? I love that!

Nicole Flothe said...

Figuring out who you are is what life is all about! I love your work and think you remind me of a beautiful sunflower! Thanks for snapping into my life. Hee Hee. Marketing is a way of showing who you uniquely are and what fits. I believe if it feels right in my heart than I'm doing the thing I was meant to do. xoxo :)